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Product Creation Templates

In my last post I gave you a simple way to get 26 + ideas for a new product.  After doing this you simply need to write a few paragraphs of meaty information for each of your points listed and to help you do this I want to share with you five content templates.

Each template consists of an opening sentence that you can apply to any of the ideas you have for your new product.  So I suggest you go through your list and plug them into these templates to get your new product off to a great start.

Content Template #1

If I could sum up ________________ in __________ steps, here is what they would be ______________”

Where you see the “blanks” you just complete the blanks with whatever ideas you have on your list.

For example: “If I could sum up doing business online in 3 steps, here is what they would be…”

I might choose…

Step 1:  Develop a product.
Step 2:  Build a website.
Step 3:  Promote.

So you begin a section by opening with the above provided sentence by completing the blank sections with whatever topic you plan on discussing in that section.

“If I could sum up losing weight and getting in shape in 4 steps, here is what they would be…”

“If I could sum up learning to play guitar in 3 steps, here is what they would be…”

“If I could sum up restoring antique vehicles in 5 steps, here is what they would be…”

Your opening sentence sets the stage for that section.  Just insert your own topic in the template and you’re ready to begin. Next, you write supporting paragraphs for each of the three steps, which can be as little as one paragraph, but should be preferably 3-4 paragraphs per step.

Content Template #2

“One of the things that the majority of people find most challenging about ____________ is _____________…

For example: “One of the things that the majority of people find most challenging about selling online is generating website traffic.”

Some other examples might include…

“One of the things that the majority of people find most challenging about losing weight is staying motivated.”

“One of the things that the majority of people find most challenging about playing guitar is memorizing where their fingers go for each chord.”

“One of the things that the majority of people find most challenging about the game of golf is hitting long, straight drives.”

“One of the things that the majority of people find most challenging about buying a new car is making certain they get the best price.”

After this sentance then spend 2-3 paragraphs describing the challenge itself. Then, suggest a solution.  Offer some advice on how to overcome the challenge.  Outline 4 or 5 tips for solving the problem.  Each tip only needs to be 1 paragraph in length, but it all adds up to a great deal of content.

Content Template #3

“A little known secret about _____________ is ______________”

Some variations on this theme include…

A seldom used tactic
An often misunderstood
An often overlooked
The best kept secret
One of the most powerful

An example might be: “A little known secret about buying a new car is understanding the sticker price.

“A little known secret about hiring a ghostwriter is NEVER accept the lowest bid.

“A little known secret about losing weight fast  is to eat smaller meals throughout the day

“A little known secret about successfully creating a budget is to allot money for entertainment

Content Template #4

“Perhaps one of the biggest reasons why people fail in ___________ is _____________”

An example would be: “Perhaps one of the biggest reasons why people fail in business online is a lack of training.”

“Perhaps one of the biggest reasons why people fail in building a list is because they don’t have a good squeeze offer.”

“Perhaps one of the biggest reasons why people fail at losing weight is a lack of discipline.”

“Perhaps one of the biggest reasons why people fail at house breaking poodles is because of using the wrong approach.”

After exposing what is perhaps the biggest reason why people fail in achieving their desired outcome, give the reader several quick tips on how to avoid failure, specifically mentioning how to achieve success.

See how easy this is when you just have a starting point?

You could probably easily work in 4 or 5 tips about achieving success in a particular area.  You could probably weave in a short 3-5 step system for achieving success in a particular area.  You could probably pose and answer several questions relating to success in a particular area.

It’s all about having something to begin with, which is the purpose of our content templates here.

Content Template #5

“The one thing I always get asked about ______________ is _________________.”

An example might be: The one thing I always get asked about dieting is “can I lose weight fast”?

The one thing I always get asked about homeschooling is “will it hurt my child’s social skills”?

The one thing I always get asked about online dating is “is it safe”?

The one thing I always get asked about relieving headaches is “what can I do to avoid them altogether”?

Fire away your most asked question and then answer it.  Provide them with as many tips or steps in your answer as you can.

So, those are the five content templates you can use at anytime to help you flesh out any of your ideas into great content for your new products.


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