Before you create any product you must have/create a profile of your ideal customer. When you do this here is the information you need to know…
Prospect Age Range:
What is your ideal prospect’s biggest desire?:
What is your ideal prospect’s biggest problem?:
What is your idea prospect’s greatest anxieties and frustrations?:
What are your ideal prospect’s greatest perceived wants and needs?:
What is your ideal prospect losing out on because of their biggest problem?:
What will happen if they don’t find the solution to their problem?:
After you have completed these questions for your market you then need to actually give your ideal prospect a personality and name. You need to feel as though you connect with this person you are targeting. So do that customer profile and then create a product for that person along with your marketing materials. You will have a much higher chance of success if you do that.
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