In almost every market you can create one type of product that you know is going to sell. The product I’m referring to is the classic “how-to” guide.
This style of product is organized in a systematic, step-by-step approach to accomplishing a task or end goal. The steps are most commonly organized in chronological order e.g. step one is….step two is…., etc. These types of products are generally called “systems”, “formulas”, “checklists” or “blueprints”.
A few examples include –
a) How to Design a Web Page in 7 Easy Steps
b) How to Lose 10 Pounds in 10 Days
c) How to Meet The Woman Of Your Dreams In Two Weeks
d) How to Make Your First $1,000 Online
Everyone wants to learn how to do something. That’s why this type of product is so popular and it’s normally the best place to start when creating any new product for your customers/subscribers. Just ask your customers or people on your email list what problem they have and create a “how-to” guide to fix it. As long as the problem is a common one to many people in your market you’ll be on your way to winner.
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