7 Product Creation Models

When you’re going to create a new product you have a number of different options in terms of layout.  To help you decide which one is best for your current project here’s a list of 7 of the product creation models you can use.

1. How-To Tutorial

This list begins with the classic “how-to” tutorial.  This style of product is organized in a systematic, step-by-step approach to accomplishing a task.  The steps are most commonly organized in chronological order.  (I.E.  Step One is…, Step Two is…, etc.).  These are generally known as “systems”, “formulas”, “checklists” or “blueprints”.

A few examples include –

1)   How to Design a Web Page in 5 Easy Steps

2)   How to Lose 12 Pounds in 12 Days

3)   How to Meet The Woman Of Your Dreams In A Week

Everyone wants to learn how to do something.  That’s why this type of product is so popular and it’s normally the best place to start when creating any new product.

Interview2. Interview

People have created full and very high priced products that have consisted of nothing more than interviews with prominent people.

Reasons why experts would do this for you include:  free publicity for their website or business, rights to the completed report/interview or paid compensation.

This is also a very good way to get in with some big players in your industry. So even if this isn’t the main aspect of your new product it should probably make up some component of it.

3. Shortcuts

Who among us wouldn’t like to take shortcuts (assuming they don’t have drawbacks) to achieve a desired result faster, easier or better?  The short answer is:  no one.  With this kind of product you would focus on ways to save time or effort in accomplishing a specific task without sacrificing any benefits or quality.

Some examples are:

  • 17 Money-Saving Shortcuts For Buying A New Home
  • 10 Shortcuts To Mastering Your Golf Game
  • 7 Shortcuts For Planning The Perfect Wedding

4. Time Frame

With this kind of product you would focus most of your “positioning” on the TIME FRAME in which the task can be completed.  Everything would be structured towards seeing results within a specific period of time; that would be the selling point.  More important than getting results is knowing how long it’s going to take to get those results (assuming it’s not long! :-)).

Some examples are:

  • How To Make Money Online In 10 Days Or Less
  • The 7-Day Weight Loss Plan
  • How To Sell Your House In 2 Weeks Or Less

5. Planner

This type of product is very, very structured.  It has daily “to do” tasks to help people to reach a goal.

Some of my most popular products have been “planners”.  For our purposes, a “planner” is simply a set of activities arranged in a daily schedule as a sort of checklist to work through. Why do people love them?  Because it allows them to stay on track.  They see a set of action steps to complete for Monday, then Tuesday, then Wednesday and so forth. Most people find it much easier to actually do something when it’s arranged in this kind of order.

Some examples are:

  • 21 Days To Fix A Slice
  • The 4-Week Wedding Planner And Organizer
  • 27 Days To Internet Marketing Success

6. Faster And Easier

Another kind of product is what I’ve labeled “faster and easier”.  The idea here is to position your product as a resource that reveals information to enable the reader to accomplish some task faster and/or easier than they were previously able to do so .

Some examples are:

  • 7 Ways To Pay Off Your Mortgage 10 Years Faster
  • How To Lose Weight Faster Than Recommended – Safely
  • The Easiest Way To Get Traffic To Your Web Site

7. Barriers And Mistakes

With virtually any pursuit in life there are potential pitfalls and common blunders associated with that pursuit.  The old adage is, “an ounce of prevention is worth a pound of cure” and there is some truth to that.  A properly positioned product highlighting barriers and mistakes (and how to avoid them!) would be another great option for you to consider.

Some examples are:

  • 7 Common Mistakes Homebuyers Make … And How To Avoid Them
  • The 7 Hidden Barriers To Weight Loss No One Told You About
  • 9 Stupid Things People Do When Trying To Fix Their Finances

So that’s seven different types of products you can create.  You just need to pick one and create it.  However, I firmly believe that you need to write your sales letter at the same time as creating a product because they should both be intertwined.