How To Choose A Winning Product Title

When you’re creating a new product you need an interesting title for your product.  And more specifically you want your title to be memorable, short and clearly identifiable to whom it is aimed at.  I’m going to help you come up with such a title and to start with take a look at these good titles used for books:

Good To GreatThe Tipping Point: How Little Things Can Make A Big Difference

Good To Great: Why Some Companies Make The Leap…and Other’s Don’t

Getting Things Done: The Art Of Stress-Free Productivity

The 4-Hour Workweek: Escape 9 – 5, Live Anywhere, And Join The New Rich

The One Minute Manager: A Classic!  Whether You Manage A Home, A Business, A Family, Or A Life…It Works

There are some common elements in a successful title.  The first is that they are short.  The second is that they often make a promise.  The final thing is they normally have a subtitle.

Before I get you to brainstorm ideas I want to give you five template ideas for naming a product.

1)   The

The Diet Solution

The Debt Recovery Plan

The Money Making Formula

2)    Made Easy

Weight Loss Made Easy

Maths Made Easy

Internet Marketing Made Easy

3)   How To

How To Make Money Online

How To Lose 10 Pounds

How To Date A Supermodel

4)   From This To That

Fat To Thin

Broke To Rich

Sad To Happy

5)   Number Of Days

21 Days To Stop Smoking For Life

7 Days To Make $1000 Online

14 Days To Have Your Own Website

Just recently I was in a library when a book title stood out to me.  Here it is:

How To Quit Without Feeling S**T

Love it. :-)

So that’s some templates you can use to get started.  Now get a scrap piece of paper and brainstorm some ideas so you have between 50-100 titles.  Then whittle what you’ve got down to at least 3 good titles.

Now here is some further advice to help you decide on the final title for your product:

  • Does the title “Accurately represent” the product? In other words, does your title mention “specifically” what your product is going to focus on?

For example, “How To Vacation” isn’t specific. “How to Plan a Vacation” is still too vague. “How to Plan A Vacation in 3 Easy Steps” is getting better.

  • Does the title “Build interest”? That is, is your product title “appealing“, even “enticing“?

Your title should, in itself, begin to create a desire to purchase the product. “How to Plan a Vacation in 3 Easy Steps” isn’t nearly as appealing as “How to Plan a Fun-Filled, Budget-Friendly Vacation in 3 Easy Steps”. Of course, that title isn’t nearly as intriguing as “How to Take The Vacation Of Your Dreams Without Spending A Penny!”

  • Does the title “Communicate benefits”? That is, when someone reads the title of your product, do they have a reasonable expectation of some desirable results they can achieve by purchasing, reading and applying your product?

Products that scream ULTIMATE BENEFIT are the most appealing, simply because we are emotional creatures.  We want something that is going to deliver the desired results we are after.  And if a product title communicates that it can deliver those results, we will definitely take a closer look.”Earn Income On The Web” doesn’t offer nearly the benefit punch that “Get Web Profits Fast!” does.  Note the difference:  One says “income,” the other says “profits.”  We want money we can spend.  One says “Earn” and the other says “Get.”  Earn seems like much more work that getting something.  And one doesn’t promise when, the other says “Fast!” See the difference?

So use these tips to create your next product title and reap the benefits!

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